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SEO audit and fixes

Rewritten for you, or explained in plain English.

Critical errors get fixed first. The agent rewrites missing, duplicate and weak titles and descriptions itself, and for server-side problems it gives you or your developer the exact fix.

The RankHouse site audit crawls your site, runs 24 checks grouped as critical errors, warnings and recommendations, and scores it from 0 to 100. Weak titles and descriptions on pages Google already ranks get rewritten for you, closest to page one first, so more searchers pick your result.

Seven layers behind every post.

Every finding gets one of two answers

Critical errors come first. Some problems sit in fields RankHouse can write, and it writes them for you. The rest live in your theme, your server or your page content, where a safe change needs a person who knows the site. For those, you get the exact fix and the steps to take.

Rewritten for you

Titles that are missing, duplicated, over 65 characters or under 30, and descriptions that are missing or duplicated, on pages that rank 11th or lower.

The agent writes a new title and description, nearest to page one first.

Explained in plain English

Speed, SSL, sitemap, blocked pages, H1 headings, alt text, structured data, broken links, redirects, URLs, doctype, error pages and thin pages.

Each one opens a guide that says what is wrong, which pages it affects and how to fix it.

A rewrite goes live when you publish it, or by itself once Agent Auto Publish is on.

All 24 checks

The first audit starts when you set up your site. It crawls up to 20,000 pages, and a big site can take a few hours. Every month after that, it runs all 24 checks again, grouped as critical errors, warnings and recommendations. Here they are, and who takes care of each.

Critical errors

CheckWhy it mattersWho handles it
Low word countPages with very little text are hard for Google to understand and rank.Step-by-step guide
Duplicate meta descriptionWhen pages share one description, Google can't tell them apart.Fixed for you
No title tagWithout a title, Google guesses one, and fewer people click.Fixed for you
Slow page loadSlow pages lose visitors before they see what you offer.Step-by-step guide
Sitemap problemYour sitemap is how Google finds every page. A broken one means missed pages.Step-by-step guide
Security certificate problem (SSL)Browsers warn visitors away from a site without a valid certificate.Step-by-step guide
Duplicate title tagPages with the same title compete with each other in Google.Fixed for you
Blocked from searchA blocked page can't appear in Google, however good it is.Step-by-step guide
More than one title tagTwo titles send Google mixed signals about the page.Step-by-step guide

Warnings

CheckWhy it mattersWho handles it
No main heading (H1)The main heading tells Google and readers what the page is about.Step-by-step guide
No meta descriptionGoogle fills the gap with random text from the page.Fixed for you
Title too longGoogle cuts long titles off, so searchers miss your key words.Fixed for you
Title too shortA very short title doesn't say enough to win the click.Fixed for you
Messy URLClean, readable addresses are easier for Google and people to trust.Step-by-step guide
No compressionPages sent uncompressed take longer to load.Step-by-step guide
More than one meta descriptionTwo descriptions leave Google unsure which one to show.Step-by-step guide
Broken linksLinks to dead pages frustrate visitors and waste Google's visits.Step-by-step guide
Pages that show an errorA page that answers with an error can't be read by visitors or Google.Step-by-step guide
URL too longA very long address blurs what the page is about.Step-by-step guide
No structured dataStructured data helps Google show your page with extra details, like ratings or prices.Step-by-step guide
Structured data errorsBroken structured data can stop those extra details from showing.Step-by-step guide

Recommendations

CheckWhy it mattersWho handles it
Temporary redirectsA page that moved for good should say so, so it keeps its value in Google.Step-by-step guide
HTML version not declaredBrowsers may display the page the wrong way.Step-by-step guide
Text encoding not declaredLetters and symbols can show up garbled.Step-by-step guide

Fixed for you: once Search Console is connected, the agent rewrites these itself on pages that aren't on Google's first page yet, closest first. Pages already on the first page keep their wording and get a guide instead.

Step-by-step guide: each one comes with a plain fix guide you or your developer can follow, listing the pages it affects.

Critical errors weigh most in your site score, then warnings, then recommendations.

Your score, from 0 to 100

Your score starts at 100, and each open finding takes points off. Critical errors share 60 points between them, warnings 30 and recommendations 10.

How much a finding costs depends on how many of your pages it touches. A problem on every page costs its full share, and a problem on a handful of pages costs a small part of it.

SSL and sitemap problems affect the whole site, so they sit with the critical errors. Fix those two first, whatever your score says.

ScoreLabel
90 to 100Great
70 to 89Good
50 to 69Fair
Below 50Poor

Use the score to see how much is left to do. Google never sees it, and a higher score on its own promises no ranking. For results, look where Google keeps the count: your Search Console.

What each number means, and where to check it: How we measure results.

What RankHouse rewrites for you

Here is which pages qualify, how a new title is written, how many the agent writes and where they land.

Which pages qualify, and in what order

  • A page qualifies when the audit flags its title as missing, duplicated, over 65 characters or under 30, or its description as missing or duplicated.
  • Once Search Console is linked, only flagged pages that rank 11th or lower qualify, nearest to page one first. Pages already on page one are left alone.
  • A flagged page that doesn't rank yet gets the fix guide, not a rewrite. Until the agent has any ranking data for your site, any flagged page can qualify.
  • Cart, checkout, account, login, search, author and date-archive pages are skipped, and so are pages that answer with an error.
  • Each page the agent rewrites rests for 90 days before it is touched again.

The 90 days count from the day the rewrite is written, so a rewrite you haven't published yet also holds its page.

A page with a sound title and a sound description is left as it is, wherever it ranks. When only the description is flagged, the agent still writes both, so the title changes too.

How a new title is written

The agent writes each new title and description with AI. It works from the search the page ranks for (or the page's current title, if it doesn't rank yet), today's top Google results for that search and your business profile. Read how RankHouse uses AI.

The agent aims for titles of 50 to 65 characters that open with the search and end with your brand name, and descriptions of 120 to 159 characters that give a searcher a reason to click.

How many, and how fast

The agent rewrites one flagged page a day, up to about 30 in a month. Each rewrite uses 8 credits. When a small site runs out of flagged pages, page work picks up again as soon as the next monthly audit finds more. The plan and its price are on pricing.

Where the new title lands

Your site runsWhere the new title and description go
WordPress with Yoast SEO, Rank Math or SEOPressThat plugin's own title and description fields, plus its focus keyword box
WordPress with no SEO pluginStored by the RankHouse plugin, which prints the title and description tags itself
WordPress with All in One SEONot supported
ShopifyThe SEO title and description of the product, collection, page or blog article
A custom siteYour site's SEO endpoint, if your developer added it to the publishing API

On WordPress without an SEO plugin, the RankHouse plugin also prints the matching social-share tags. Remove the plugin and those tags go with it, so copy the titles into an SEO plugin first.

On an existing page, the agent writes those fields and nothing else. Your headings, body text, images, alt text, addresses and robots settings stay exactly as they are.

The WordPress plugin, the Shopify app (in Shopify's review) and the publishing API for custom sites are covered on Integrations. With more than one connection, page updates go to one of them: WordPress first, then a custom site, then Shopify.

You choose when it goes live

Manual Publish (the default)

Everything waits in RankHouse.

Nothing on your site changes until you press Publish, and then it goes live.

Agent Auto Publish

Completely automatic.

The agent publishes everything by itself: new titles and descriptions go live on their pages, and new posts go live on your site.

Every change is listed on your publishing screen with its page, the date it was written and its status. Once a rewrite is live, watch that page in Search Console.

Check it: in Search Console, open Performance, filter by this page's URL, and compare the last 28 days with the 28 before.

House rules for your pages

The agent keeps to these on every site. If you catch it breaking one, tell us and we will fix it.

  • Live pages change only when you publish, or once Agent Auto Publish is on.
  • A changed page rests for 90 days before its next change.
  • At most five changes of one kind a day.
  • Once Search Console is linked, pages already on page one stay as they are.
  • It never hides a page from Google. It never sets noindex.

Store pages: titles and descriptions

On Shopify and WooCommerce stores, the agent rewrites the titles and descriptions of product and category pages just as it does for any other page.

Its store work stays in the SEO fields, so your product names, images, prices and stock stay exactly as they are.

See how it works on Shopify and on WooCommerce.

What comes with a fix guide

For everything outside titles and descriptions, RankHouse tells you what is wrong in plain English, lists the pages it affects and gives the fix. Critical errors such as SSL, sitemap, speed and pages blocked from Google come first. You can make the change yourself or pass the guide to whoever built your site.

Speed and security

Slow pages and certificate warnings turn visitors away before they read.

Pages whose HTML takes more than 3 seconds to load, and SSL certificate problems.

Getting indexed

Google can't show a page it can't reach.

Sitemap problems, pages kept out by robots.txt, a noindex tag or an X-Robots-Tag header, and pages that answer with a 4xx error.

Page structure

A clear heading and enough text tell searchers what a page is for.

Missing H1 headings, a missing doctype, and pages with fewer than 250 words.

Links and addresses

Broken links strand visitors, and messy addresses are hard to trust or share.

Broken links, temporary redirects, and URLs that are too long or poorly formatted.

Images and markup

Alt text describes images to screen readers and image search, and structured data helps Google read the page.

Images without alt text, pages with no structured data, and structured data with errors.

Each guide names the exact pages to fix, so your developer can start without a second audit.

Page speed, measured once

The load-time check in the table runs with every audit. Your audit screen also shows a speed reading for your homepage from Google PageSpeed Insights, on desktop and mobile: Load Time, Interactivity and Visual Stability. That reading is taken once and kept, so after you change something, test again in PageSpeed Insights.

The audit runs again every month

On the same date each month, RankHouse crawls your site again and runs all 24 checks. The new list shows what is still open today, anything you fixed drops off it, and your score updates to match.

Titles and descriptions the new audit flags join the agent's queue, if their pages qualify.

To follow your progress, note your score and your open findings after each audit.

Each audit uses 30 credits from your plan. A fix you make today shows up at the next monthly audit. If an audit fails, the monthly one waits until you restart it from the audit screen.

How a day's work runs: What the agent does.

Questions about the audit

01Does RankHouse fix everything the audit finds?

It rewrites weak titles and descriptions itself, critical errors first. For everything else, from speed and SSL to headings, alt text, structured data, broken links and redirects, it gives you or your developer the exact fix in plain English.

02Will it change my live site?

Only if you let it. New connections start on Manual Publish, so nothing on your site changes until you press Publish. With Agent Auto Publish on, the agent publishes everything by itself: new posts go live on your site, and new titles and descriptions go live on their pages. Technical issues come with a plain-English fix guide.

03Why does it start with pages near Google's first page?

Those pages already show up for searchers, so a clearer title there has the best chance of being read. Once Search Console is linked, the agent works on flagged pages ranked 11th or lower, nearest to page one first, and leaves page-one pages alone. Flagged pages that don't rank yet come with the fix guide instead.

04What if a finding looks wrong?

Open it to see the pages it lists, and check one in your browser, or run URL Inspection on it in Search Console. Our checks are automated, so a page can be flagged by mistake. Tell us, and we will look.

05My site uses All in One SEO. Can RankHouse rewrite my titles?

Title rewrites work with Yoast SEO, Rank Math, SEOPress, or no SEO plugin at all. All in One SEO keeps its titles where our plugin can't write, and both plugins would print their own tags on the same page, so hold off on connecting WordPress. The audit, the score and every fix guide work without a connection.

06Does the audit re-check my page speed every month?

The load-time check runs with every monthly audit. The PageSpeed reading for your homepage is taken once and kept, so test again in Google PageSpeed Insights after you change something.

07I fixed something. When will the audit notice?

At your next monthly audit. A finding you fixed drops off the list once the site is crawled again.

08Does it slow my site down?

It adds no scripts to your pages. The WordPress plugin loads its code only on its own settings screen, and the Shopify app has no access to your theme. On WordPress without an SEO plugin, the plugin prints the title and description tags itself.

09What if I can't follow a guide?

Each guide names the pages it affects, so you can pass it to whoever built your site. Or email a person at support@rankhouse.ai, and expect a reply within 6 hours. Every way to reach us is on Contact.

See what the audit finds on your site.

RankHouse reads your homepage in about a minute and drafts a short profile of your business for you to check. The full audit starts once you confirm it, and critical errors come first.

Seven layers behind every post. One website per account.

Yoast SEO, Rank Math, SEOPress and All in One SEO are trademarks of their owners. RankHouse is not affiliated with or endorsed by any of them.